The SaaSpects Podcast: Unlocking Revenue Ops Success with Andreas Drakos, Revenue Ops Director at SuperSide: KPIs & initiatives for revenue ops teams.

Andreas provides an overview of SuperSide, a creative as a service company, and explains how they work with both small and large businesses. He shares examples of how SuperSide has helped customers achieve their goals, such as designing ads for major companies like Salesforce and Instagram. He also discusses the importance of understanding product fitness and experimenting with different go-to-market strategies. Finally, touched upon the importance of data privacy and the challenges associated with it as well as data privacy regulations for sales teams and best practices.

Here are the top take aways from this episode with Andreas Drakos

  1. Outbound sales remain effective with different approaches for US and non US markets. But personalization and understanding product fitness are crucial for successful sales tactics.
  2. Leverage AI to automate the data analysis from past projects in order to understand customer preferences and improve design outcomes.
  3. RevOps is integral in orchestrating the KPIs of revenue teams and lookin at the full revenue engine, from website visits to customer renewals or churns.
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